Apple using LG Technology
Apple signed long-term cooperation with LG Display as a partner provider of flat panel display for the Macintosh product range and the handheld device. Cooperation marked with signs with payment worth U.S. $ 500 million by Apple to the giant vendor electronic origin is South Korea. Thus, LG will provide warranty on the LCD screen a number of Mac products and Apple handheld devices to five years.
LG, the global market segment at this time are still under Samsung, it is reported has been provides 70 percent of Apple LCD panel products that circulate in the market.
“We hope now that the component price down due to global recession can return to normal quickly,” said Park Sang-Hyun, HI LG Investment & Securities, told Reuters quoted HITECH, Thursday January 15 2009.
Strategic cooperation between Apple and LG reminds us of a similar cooperation between Apple and five memory vendor four years ago. Since signed the cooperation, up to now the computer vendor headquartered in Cupertino that are able to compete in the fierce market digital media devices and mobile phones.
In contract, Apple has out about U.S. $ 1.25 billion as a down payment to the vendor, including Hynix, Intel, Micron, Samsung Electronics, and Toshiba. These vendors are responsible for the full warranty on the property of NAND flash memory to Apple in 2010.
With long-term cooperation, the analysis of Apple sharp enough. Section, when some future component price increases, Apple margins will not change much. Thus a number of competitors in the digital media player market and the mobile predicted difficult to compete with Apple prices that are likely to stabilize.













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